Selena Gomez Goes Blonde at the AMAs

Selena Gomez has just made her entrance at the 2017 American Music Awards, and she's already made a major statement with her hair. The singer, who is making a highly-anticipated performance of her new single, "Wolves," tonight, debuted a bold, blonde new 'do on the red carpet. It's a dramatic new look for the singer, after sticking to her signature chocolate locks for years, but we are loving this platinum upgrade.

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Gomez flaunted the new look with a sexy, black leather ensemble by Coach, presumably a part of her ongoing partnership with the brand. (She premiered her first capsule collection with the label earlier this summer.) Tonight's outfit consists of a motorcycle jacket-inspired dress with star appliques, studded pumps, and a matching clutch.

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Vampy vibes all around.

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Gomez's dress was designed by Coach's creative director, Stuart Vevers, and is a remix of the brand's signature motorcycle jacket. The look is an edgy departure from last year's glam, red gown, but it's just a testament of Selena's versatility on the red carpet.

This is a big night for Selena, as she's slated to make her first performance since her kidney transplant surgery. "Wolves" has a very strong personal significance for the singer; when she debuted the track, she hinted at how it reflects her emotional journey in the past year.

"The song is very beautiful and personal and just has a story of its own," Gomez said when she premiered the song last month. "It's mirrored everything."

We can't wait to see her rock her new blonde locks on stage.

Erica Gonzales is the Senior Culture Editor at ELLE.com, where she oversees coverage on TV, movies, music, books, and more. She was previously an editor at HarpersBAZAAR.com. There is a 75 percent chance she's listening to Lorde right now. 

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